Butter Jelly (Medium Hold)

$21.99 CAD


  • Lightweight formula that won't weigh down curls
  • Added moisturizing properties
  • No-crunch formula that still provides curl definition
  • Great for protective styling such as braidouts, twistouts and more
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This Medium Hold Jelly will give you the definition your curls need when styling, while still maintaining your hair's moisture levels. Curls, Kinks, and Coils of all hair types can benefit from its curl defining formula, however this styling Jelly may be better suited with those with thicker hair types. This jelly is packed with lots of "good stuff" for your hair like Shea Butter, Rose Water and not to mention, it's water based of course (the best kind of moisturizer)! 

Looking for a gel with less hold? Shop our Coconut Jelly (Soft Hold).


Rake and smooth throughout hair after your leave-in moisturizing step. Once evenly worked through hair you may finger coil, scrunch or style as desired. Best to let your hair air dry, but help of a diffuser may speed up the process. For thicker or drier hair types, follow up with a sealant such as our Butter Balm to seal in the moisture.


Moisture, moisture, moisture! It’s very important to have a moisturizing base for all curly hairstyles. Even though this styling Jelly has moisturizing properties, don't skip your leave-in moisturizing step.

Why we choose the ingredients we do:


Rosemary is packed full of antioxidants and smells minty and woodsy. It helps with thinning hair, increases circulation of the hair follicles, and promotes thickness and hair growth.


Lavender essential oil is mild, soothing and smells like flowers. It is antiseptic, antimicrobial, and helps control sebum.

This butter is widely-known as the most moisturizing and go-to natural butters there is for dry and thicker hair textures.


INGREDIENTS: Aqua, Rosa Centifolia (Rose) Flower Water, Maltodextrin/VP Copolymer, Polyquatinarium-7, Polyvinylpyrrolidone (PVP), Sodium Lactate, Butyrospermum Parkii (Shea Butter) Fruit Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Cetrimonium Chloride, Panthenol, Triethanolamine, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Vanilla Planifolia Extract, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance
Will this weigh down my curls?

No. This styling Jelly is still a light weight formula so it will define your curls without weighing them down.

Does this have a crunchy feel?

At first your curls might have a slight crunch to them, but scrunching (once dry) will remove the hard cast. You can also scrunch in a little bit of oil to your hair to remove the cast that's causing that "crunch" feeling.

Can I use this gel to finger coil for my hair?

Yes! Finger coil away - this Jelly will hold your coils, but not too much so you can still seperate them.

Can I use this gel to slick my hair into a ponytail or bun?

Yes, although our Butter Styling Gel might give you a better hold.

Customer Reviews

Based on 7 reviews
Great hold as a gel

Love that you changed the gel to a bottle rather than a tub. Will continue to buy!


LOVE THIS PRODUCT! I get so many compliments on my hair using it with leave in! So many compliments!

Perfect hold

This was my favourite item from the butter styler kit. It gave great definition but without that producty feeling I can’t stand. My hair is fine 3a and this didn’t weigh my hair down at all and the consistency is nice and watery which I prefer because I don’t get stickiness.

Perfect curls!

This product always gives me great curls and eliminates frizz. It works really well with air-drying and smells amazing. Even recommended it to a male friend with curly hair and he loves it!!

Gave me defined and bouncy curls!

At first I tried the coconut soft hold but needed something a little stronger so I tried this product. Fortunately, the butter jelly gave me exactly what I was looking for - super defined, light, bouncy curls! This product does dry a little hard but all you have to do is give your hair a good scrunch and your left with awesome curls. I use this with the coconut leave-in, cleanser and conditioner.

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