The People Behind CurlShoppe

CEO of CurlShoppe Natasha Sheppard | Toronto, Canada

Meet Natty

Chief Executive Officer and Founder of CurlShoppe


Founder Natasha 'Natty' Sheppard is a biracial woman who has struggled with achieving her true curls all of her life. Being raised by her British-born Jamaican mother, easiest thing was a puff and twists until she got older and her mother relaxed her hair to make styling easier. She always thought her hair was straight, and at most a "wave" since whenever she tried to wear her hair "natural" (or so she thought) it never turned out right. Through many relaxers and weekly wash-blowdry-straighten routines, Natasha's hair was truly damaged. In 2009 she cut off her hair in hopes to look like the always trendy Rihanna. Instead of going edgy, she wanted to go natural but without the plethora of youtube videos, blogs and information there is available today, she didn't know how to take care of her natural hair properly and fell back to the "creamy crack".

As the years went by, the natural hair community grew rapidly and with a new found confidence, in September 2013, Natasha decided to start transitioning (growing out her relaxer). Twist outs, braid outs, bantu knots, flexi-rods, you name it! However when her new growth came in, she started to see actual curls coming through, even though her mother said she didn't have curls and never would. She persisted in her journey and when she couldn't resist the urge anymore, in June 2014, she big chopped after being 8 months post-relaxer. 

After countless hours of watching youtube videos, reading blogs, and researching sites, Natasha got her healthy hair on track and finally discovered her curls. By sharing her journey and continuing to learn she became more confident in herself and embracing her new found natural. 

Like herself, she wants to be able to pick up a product, look at its ingredients and actually understand what's in it. She wants to know that the company she's buying from understands naturals and what they go through to take care of their hair. So began | CurlShoppe.

Row, CVO and Partner | CurlShoppe

Meet Row

Chief Visual Officer and Partner of CurlShoppe


Rowan ‘Row’ McAnoy is a biracial woman known for her big curly locks, but many people don’t realize she didn’t always have the giant mane she does now. Growing up with her Irish/Aboriginal mother, Row had no idea how to style or take care of her hair other than to slick it back into a giant ponytail. She quickly grew to hate her hair since everyone in her elementary school and high-school all had “pretty straight hair”, whether it was naturally straight or permed straight. It was in high-school when she finally made the decision to relax her hair so it would become those loose waves she had always dreamed of. After relaxing her hair, she thought her waves were perfect... until it started to grow out. Row’s tighter natural curl pattern wasn’t mixing well with her new loose waves and apparently her hair felt the same way, as eventually her relaxed hair started to break off.

Most people probably would've been devastated, but Row had always been very care free when it came to her hair. So what does a care free person do when their hair starts to break off? Chop it all off, obviously. Growing out her hair was a long and tedious process with what seemed like an extremely long "awkward phase", but it gave Row a fresh start to really learn the best way to take care of her curls and to in turn, love her curls.

Somewhere along the journey between her 1" long curls to the crazy mane it is now, curly hair began to grow more and more recognized. From only having a couple products to choose from to now having entire collections dedicated to curly hair, Row was constantly testing new things to see what would work best for her. When it came to selecting products, the cost was the biggest concern for Row and then eventually the quality of ingredients used in the products also became important. However, it was becoming more and more evident that you either had to compromise in cost or comprise in quality when shopping for curly hair products. Luckily her best friend, Natty was starting to develop her own products for curly hair and naturally Row was more than happy to test them out for her. 

Months went by with Row working along Natty to help develop her brand, now known as CurlShoppe. At first she was just happy to test the products, then she began consulting with Natty, until eventually it only made sense that Row was officially adopted into the CurlShoppe family as a partner.


Read more about our brand here.