Butter Jelly (Medium Hold)

$11.99 CAD


  • Lightweight formula that won't weigh down curls
  • Added moisturizing properties
  • No-crunch formula that still provides curl definition
  • Great for protective styling such as braidouts, twistouts and more
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This Medium Hold Jelly will give you the definition your curls need when styling, while still maintaining your hair's moisture levels. Curls, Kinks, and Coils of all hair types can benefit from its curl defining formula, however this styling Jelly may be better suited with those with thicker hair types. This jelly is packed with lots of "good stuff" for your hair like Shea Butter, Rose Water and not to mention, it's water based of course (the best kind of moisturizer)! 

Looking for a gel with less hold? Shop our Coconut Jelly (Soft Hold).

Looking for a gel with more hold? Shop our Butter Styling Gel (Max Hold).


Rake and smooth throughout hair after your leave-in moisturizing step. Once evenly worked through hair you may finger coil, scrunch or style as desired. Best to let your hair air dry, but help of a diffuser may speed up the process. For thicker or drier hair types, follow up with a sealant such as our Butter Balm to seal in the moisture.


Moisture, moisture, moisture! It’s very important to have a moisturizing base for all curly hairstyles. Even though this styling Jelly has moisturizing properties, don't skip your leave-in moisturizing step.

Why we choose the ingredients we do:


Rosemary is packed full of antioxidants and smells minty and woodsy. It helps with thinning hair, increases circulation of the hair follicles, and promotes thickness and hair growth.


Lavender essential oil is mild, soothing and smells like flowers. It is antiseptic, antimicrobial, and helps control sebum.

This butter is widely-known as the most moisturizing and go-to natural butters there is for dry and thicker hair textures.


INGREDIENTS: Aqua, Rosa Centifolia (Rose) Flower Water, Maltodextrin/VP Copolymer, Polyquatinarium-7, Polyvinylpyrrolidone (PVP), Sodium Lactate, Butyrospermum Parkii (Shea Butter) Fruit Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Cetrimonium Chloride, Panthenol, Triethanolamine, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Vanilla Planifolia Extract, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance
Will this weigh down my curls?

No. This styling Jelly is still a light weight formula so it will define your curls without weighing them down.

Does this have a crunchy feel?

At first your curls might have a slight crunch to them, but scrunching (once dry) will remove the hard cast. You can also scrunch in a little bit of oil to your hair to remove the cast that's causing that "crunch" feeling.

Can I use this gel to finger coil for my hair?

Yes! Finger coil away - this Jelly will hold your coils, but not too much so you can still seperate them.

Can I use this gel to slick my hair into a ponytail or bun?

Yes, although our Butter Styling Gel might give you a better hold.

Customer Reviews

Based on 11 reviews

Looove the smell and it keeps the curls nice and soft in my kiddos hair all day. And also smooths back flyaways when we use it to smooth out their hair for their ballet buns.


From someone who doesn't like using gel in her hair as a rule....I love this gel. I just did my first successful wash and go with it and I couldn't be happier. I used this and the butter twist pudding and my hair is so defined, moisturized and SOFT. My hair usually gets weighed down by gels and ends up looking and feeling hard and crispy but not with this gel. If you are looking for a lightweight product with great hold that won't make your curls feel crispy and dry, this is the one for you

Perfect Curls

When I want my curls to be defined (but not crunchy) and a little tighter this product creates the perfect curls! I love it.

Yields the softest, happiest curls

Not crunchy, doesn’t feel heavy my hair hasn’t felt this happy in my life! Another product both my parents tried and stole from me!

Great hold as a gel

Love that you changed the gel to a bottle rather than a tub. Will continue to buy!

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