Butter Styling Gel (Max Hold)

$21.99 CAD


  • No residue is left behind
  • Curl definition and hold for thick Curly, Kinky and Coily hair
  • Can be used to slick hair back when doing pony tails or buns
  • Great for taming baby hairs
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Looking for a Gel to keep those baby hairs and edges laid? Or maybe your kinky-coily hair just needs a stronger hold to help keep those curls defined so you can rock that Wash 'N Go you've been dreaming of. Well look no further because this Styling Gel has you covered. Not only will this Styler have your hair looking slick, shiny and defined, but it is also formulated with a healthy natural base for your hair. Shea Butter, Aloe and Castor Oil are just a few of the ingredients infused into this product to also keep those curls healthy and strong!

Looking for a gel with less hold? Shop our Butter Jelly (Medium Hold).

Need even less hold? Try our Coconut Jelly (Soft Hold).


Rake and smooth throughout hair after your leave-in moisturizing step. Once evenly worked through hair you may finger coil, scrunch or style as desired. Best to let your hair air dry, but help of a diffuser may speed up the process. Once dry, use our Butter Oil Blend or Coconut Oil to remove cast and release those beautiful soft curls. 


Focus on the ends for the most definition and be sure to smooth onto curls evenly. 

Why we choose the ingredients we do:


Aloe is a great soothing, anti-inflammatory and anti-itch ingredient. It promotes hair growth, prevents itching on the scalp, reduces dandruff and conditions your hair.


Seaweed contains large quantities of vitamins and minerals, which repairs as well as helps to maintain the hair's natural moisture level and reduces inflammation.


This butter is widely-known as the most moisturizing and go-to natural butters there is for dry and thicker hair textures. 

INGREDIENTS: Aqua, VP/VA Copolymer, Polyvinylpyrrolidone (PVP), Glycerin, Sodium Lactate, Aqua (and) Alcohol (and) Fucus Vesiculosus (Seaweed Extract), Triethanolamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Panthenol, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Butyrospermum Parkii (Shea Butter) Fruit Oil, PEG 40 Hydrogenated Castor Oil, Tetrasodium EDTA (ethylenediaminetetraacetic acid tetrasodium salt), Fragrance

Will this weigh down my curls?

No. This Styling Gel is a very light-weight formula designed to enhance curls.

Does this have a crunchy feel?

At first, Yes, but scrunching (once dry) will remove the hard cast. You can also use a small amount of oil when scrunching to further soften the curls, while still maintaining the hold.

Can I use this gel to finger coil for my hair?

Yes, but don't forget to use a leave-in moisturizer first!

Can I use this gel to slick my hair into a ponytail or bun?

Yes, this Gel is great for slicking hair and keeping hair smooth.

Can I use this if my hair is thin or a looser curl pattern?

Yes, but it will be too strong for Wash 'N Gos and most styles. Best to only use for slicking hair or taming baby hairs. We recommend our Coconut Jelly (Soft Hold) or Butter Jelly (Medium Hold) instead for all other styles.

Customer Reviews

Based on 8 reviews
Max hold Butter Styling Gel

For my tight coiled hair.... I found the Max hold works best for me! Love the product. I had taken it with me to my hairdresser and she also claimed that she loved the feel “slippage” it works great! Thanks

Great hold

This is a great hard hold gel. It doesn’t leave my fine 3a hair sticky or producty feeling and it’s nice and runny which is how I prefer my gels. These products are better than what I can get at the drugstore or Sally’s in Canada.

Good hold for 4c hair

Good gel for define and make your twist or braid out last longer.

It can make your hair crunchy and dry

Hi Jessica, Thanks for emphasizing this product has great curl definition, especially for 4c hair (we formulated specifically for type 4 hair). If your hair feels crunchy and dry at all, please follow-up with the Butter Oil Blend (a little on your hands once hair is fully dry) and scrunch curls to rid some of the cast. The Coconut Water Refresher on non-washdays will also help to soften :)

Definitely a firm hold, but it did make my hair feel a little more dry than other products I’m used to (even after moisturizer). I still use it though!

Hi Tiffany, Yes, this is a very firm hold gel. Please try the Butter Oil Blend (apply a little to hands and scrunch curls once dry) and Coconut Water Refresher (non-washdays) to help soften.
Only thing that works

This product os the only thing that works on defining my 4C curls. Im hooked!

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