Butter Styling Gel (Max Hold)

$21.99 CAD


  • No residue is left behind
  • Curl definition and hold for thick Curly, Kinky and Coily hair
  • Can be used to slick hair back when doing pony tails or buns
  • Great for taming baby hairs
Click here for full shipping details

Looking for a Gel to keep those baby hairs and edges laid? Or maybe your kinky-coily hair just needs a stronger hold to help keep those curls defined so you can rock that Wash 'N Go you've been dreaming of. Well look no further because this Styling Gel has you covered. Not only will this Styler have your hair looking slick, shiny and defined, but it is also formulated with a healthy natural base for your hair. Shea Butter, Aloe and Castor Oil are just a few of the ingredients infused into this product to also keep those curls healthy and strong!

Looking for a gel with less hold? Shop our Butter Jelly (Medium Hold).

Need even less hold? Try our Coconut Jelly (Soft Hold).


Rake and smooth throughout hair after your leave-in moisturizing step. Once evenly worked through hair you may finger coil, scrunch or style as desired. Best to let your hair air dry, but help of a diffuser may speed up the process. Once dry, use our Butter Oil Blend or Coconut Oil to remove cast and release those beautiful soft curls. 


Focus on the ends for the most definition and be sure to smooth onto curls evenly. 

Why we choose the ingredients we do:


Seaweed contains large quantities of vitamins and minerals, which repairs as well as helps to maintain the hair's natural moisture level and reduces inflammation.


This butter is widely-known as the most moisturizing and go-to natural butters there is for dry and thicker hair textures. 

INGREDIENTS: Aqua, VP/VA Copolymer, Polyvinylpyrrolidone (PVP), Glycerin, Sodium Lactate, Aqua (and) Alcohol (and) Fucus Vesiculosus (Seaweed Extract), Triethanolamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Panthenol, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Butyrospermum Parkii (Shea Butter) Fruit Oil, PEG 40 Hydrogenated Castor Oil, Tetrasodium EDTA (ethylenediaminetetraacetic acid tetrasodium salt), Fragrance

Will this weigh down my curls?

No. This Styling Gel is a very light-weight formula designed to enhance curls.

Does this have a crunchy feel?

At first, Yes, but scrunching (once dry) will remove the hard cast. You can also use a small amount of oil when scrunching to further soften the curls, while still maintaining the hold.

Can I use this gel to finger coil for my hair?

Yes, but don't forget to use a leave-in moisturizer first!

Can I use this gel to slick my hair into a ponytail or bun?

Yes, this Gel is great for slicking hair and keeping hair smooth.

Can I use this if my hair is thin or a looser curl pattern?

Yes, but it will be too strong for Wash 'N Gos and most styles. Best to only use for slicking hair or taming baby hairs. We recommend our Coconut Jelly (Soft Hold) or Butter Jelly (Medium Hold) instead for all other styles.

Customer Reviews

Based on 12 reviews

Awesome gel! Nice and light and a little goes a long way. Provides excellent hold without making your hair feel or look hard and dry. I used this on my type 4 hair to slick it up into a high puff and it even held up the shorter, tighter curls in the back. Love the ingredients (as always) and there's no stickiness at all

The incredible smell

Peferct product for my curly hair type 3c. No carton effect, very shiny and the most incredible smell that matches so well with my pefume! A very big recommendation for that product

For the ultra-defined curls you've always dreamed of

I normally hate gels and the 'perfect wash and go' is just something I was dreaming of until I tried this gel. When used for wash and go my curls will last a week without any flakes. I also tried it for twist out but it was very firm so maybe medium hold would be better.
When hair is dry after applying gel, I applied a little coconut oil or butter oil blend to soften my hair, and use the coconut water refresher twice daily it helps to avoid dryness.
And I also absolutely love the scent!

Styling gel

Love this product. Curl shoppe seem to base their products with Shea butter and the smell is amaaazing. Great hold will use again.

Max hold Butter Styling Gel

For my tight coiled hair.... I found the Max hold works best for me! Love the product. I had taken it with me to my hairdresser and she also claimed that she loved the feel “slippage” it works great! Thanks

Related Products